ML5: Step 2 | Market Selection

Course Summary: No one knows their customers as well as they think they do, and many don’t know who their ideal customers should be. If we take the time to identify and profile our customer in the details that matter, we’re in a superior position over our competitors who are still spraying and praying, being all things to all people and irrelevant to everyone.

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ML5: Step 1 | Brand Identity

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