Achieve Market Leadership
Through ML5 Academy

When a brand wants to achieve market leadership, there is no more formidable asset than your sales and marketing leaders armed with business acumen, marketing skill, and executive support.

But, most brands don’t achieve meaningful growth through digital sales & marketing. So our team has created an on-demand training program to build alignment, acumen and skills to fulfill the CEO’s strategic vision.

ML5 Academy: The Five Steps to Market Leadership

We believe there is no one better to create marketing strategies than your team. But many teams lack the training and feedback they need, to do this effectively.

  • Brand Identity
  • Market Selection
  • Market Starter
  • Market Disruptor
  • Market Leader

Why Should You Take This Course?

Learn how Bluematter fits your team

Go from

  • Overshadowed by competitors
  • Not reaching the right customers
  • Spending without ROI
  • Failure to consistently generate leads
  • No or poor adoption of the right technologies

To

  • Clear Brand Differentiation
  • Targeting and Prioritizing Your Markets
  • Developing a Profitable Marketing Strategy
  • Generating Continuous Leads and Sales
  • Harnessing Technology to Scale and Compete

Here’s how it works

Your team will learn how to achieve the CEO agenda

enroll-online

1. Enroll Online

Teams of 1 to many can sign up One time or monthly payments

Watch Video

2. Watch the Videos

From anywhere separate or together Always updated to the latest trends

Complete Assignments

3. Complete the Assignments

Each assignment builds a piece of your custom tailored go-to-market strategy

Other great features

So you have an end-end solution for all your marketing efforts

Access Coaching

Access Coaching

Live chat, video conferencing, office hours.

Peer Feedback

Peer Feedback

Private Facebook group, one-on-one conversations

Get Recognized

Get Recognized

Badges for completion, participation, Digital Marketing Certification.

What you’ll learn

Your team will learn how to create a custom end-to-end marketing strategy and gain tactical skills that bring unprecedented results. Connect your brand identity, market focus, sales and marketing activities to business objectives so you can achieve the CEO agenda.

Online Course Syllabus

So you have an end-end solution for all your marketing efforts

Market Leadership Fundamentals

Market Leadership Fundamentals

This primer module is designed to give you the foundational knowledge that you can use to build any branding, marketing, or selling strategy around. You’ll come to understand the ML5 framework that helps ensure that you are taking the right actions at the right times to produce predictable positive results.

Understanding the Psychology of Beliefs
This primer module is designed to give you the foundational knowledge that you can use to build any branding, marketing, or selling strategy around. You’ll come to understand the ML5 framework that helps ensure that you are taking the right actions at the right times to produce predictable positive results.
Creating Your Brand Story
This primer module is designed to give you the foundational knowledge that you can use to build any branding, marketing, or selling strategy around. You’ll come to understand the ML5 framework that helps ensure that you are taking the right actions at the right times to produce predictable positive results.
Crystallizing A Measurable Vision
This primer module is designed to give you the foundational knowledge that you can use to build any branding, marketing
6 more topics
  • This primer module is designed to give you the foundational knowledge that you can use to build any branding
  • This primer module is designed to give you the foundational knowledge that you can use to build any branding
  • This primer module is designed to give you the foundational knowledge that you can use to build any branding
  • This primer module is designed to give you the foundational knowledge that you can use to build any branding
Brand Identity

Brand Identity

Sales and Marketing is ambassadorship, making the intangible attributes of a brand clearly known to attract right fit customers and create positive, sustainable, results. So, our first step is to do the “deep work” of clearly defining who we are, who we aren’t, and what makes us different from our competition and peers. All successful go-to-marketing strategies are built on a clear brand identity and a concise brand story.

Understanding the Psychology of Beliefs
This primer module is designed to give you the foundational knowledge that you can use to build any branding, marketing, or selling strategy around. You’ll come to understand the ML5 framework that helps ensure that you are taking the right actions at the right times to produce predictable positive results.
Creating Your Brand Story
This primer module is designed to give you the foundational knowledge that you can use to build any branding, marketing, or selling strategy around. You’ll come to understand the ML5 framework that helps ensure that you are taking the right actions at the right times to produce predictable positive results.
Crystallizing A Measurable Vision
This primer module is designed to give you the foundational knowledge that you can use to build any branding, marketing
5 more topics
  • This primer module is designed to give you the foundational knowledge that you can use to build any branding
  • This primer module is designed to give you the foundational knowledge that you can use to build any branding
  • This primer module is designed to give you the foundational knowledge that you can use to build any branding
  • This primer module is designed to give you the foundational knowledge that you can use to build any branding
Market Selection

Market Selection

Once we’ve defined who we are we’re able to determine who our right fit customers should be. All of us have said yes to onboarding the wrong customer and paid the price. We’ll learn how to define a narrow set of target markets and prioritize them so that we can achieve a foothold, unseat incumbents, and enable us become the household name in our desired niches.

Buyer Journey
This primer module is designed to give you the foundational knowledge that you can use to build any branding, marketing, or selling strategy around. You’ll come to understand the ML5 framework that helps ensure that you are taking the right actions at the right times to produce predictable positive results.
Messaging that Motivates
This primer module is designed to give you the foundational knowledge that you can use to build any branding, marketing, or selling strategy around. You’ll come to understand the ML5 framework that helps ensure that you are taking the right actions at the right times to produce predictable positive results.
Market Segmentation and Targeting
This primer module is designed to give you the foundational knowledge that you can use to build any branding, marketing
3 more topics
  • This primer module is designed to give you the foundational knowledge that you can use to build any branding
  • This primer module is designed to give you the foundational knowledge that you can use to build any branding
  • This primer module is designed to give you the foundational knowledge that you can use to build any branding
  • This primer module is designed to give you the foundational knowledge that you can use to build any branding
Market Starter

Market Starter

Once we’ve defined who we are we’re able to determine who our right fit customers should be. All of us have said yes to onboarding the wrong customer and paid the price. We’ll learn how to define a narrow set of target markets and prioritize them so that we can achieve a foothold, unseat incumbents, and enable us become the household name in our desired niches.

Growth Driven Web Design
This primer module is designed to give you the foundational knowledge that you can use to build any branding, marketing, or selling strategy around. You’ll come to understand the ML5 framework that helps ensure that you are taking the right actions at the right times to produce predictable positive results.
Digital Advertising
This primer module is designed to give you the foundational knowledge that you can use to build any branding, marketing, or selling strategy around. You’ll come to understand the ML5 framework that helps ensure that you are taking the right actions at the right times to produce predictable positive results.
Social Media Strategy
This primer module is designed to give you the foundational knowledge that you can use to build any branding, marketing
4 more topics
  • This primer module is designed to give you the foundational knowledge that you can use to build any branding
  • This primer module is designed to give you the foundational knowledge that you can use to build any branding
  • This primer module is designed to give you the foundational knowledge that you can use to build any branding
  • This primer module is designed to give you the foundational knowledge that you can use to build any branding
Market Disrupter

Market Disrupter

Once we’ve defined who we are we’re able to determine who our right fit customers should be. All of us have said yes to onboarding the wrong customer and paid the price. We’ll learn how to define a narrow set of target markets and prioritize them so that we can achieve a foothold, unseat incumbents, and enable us become the household name in our desired niches.

Buyer Journey
This primer module is designed to give you the foundational knowledge that you can use to build any branding, marketing, or selling strategy around. You’ll come to understand the ML5 framework that helps ensure that you are taking the right actions at the right times to produce predictable positive results.
Messaging that Motivates
This primer module is designed to give you the foundational knowledge that you can use to build any branding, marketing, or selling strategy around. You’ll come to understand the ML5 framework that helps ensure that you are taking the right actions at the right times to produce predictable positive results.
Market Segmentation and Targeting
This primer module is designed to give you the foundational knowledge that you can use to build any branding, marketing
3 more topics
  • This primer module is designed to give you the foundational knowledge that you can use to build any branding
  • This primer module is designed to give you the foundational knowledge that you can use to build any branding
  • This primer module is designed to give you the foundational knowledge that you can use to build any branding
  • This primer module is designed to give you the foundational knowledge that you can use to build any branding
Market Leader

Market Leader

In this final step we learn the practices that all market leaders leverage to get on top and stay on top. Advanced competitor analysis, full scale automation, technology adoptions, staff resources and training programs along with next generation demand creation strategies that will turn you from Market Disruptor to the 800lb gorilla that others try to beat.

Content Atomization and Repurposing
This primer module is designed to give you the foundational knowledge that you can use to build any branding, marketing, or selling strategy around. You’ll come to understand the ML5 framework that helps ensure that you are taking the right actions at the right times to produce predictable positive results.
Omnichannel Social Strategies
This primer module is designed to give you the foundational knowledge that you can use to build any branding, marketing, or selling strategy around. You’ll come to understand the ML5 framework that helps ensure that you are taking the right actions at the right times to produce predictable positive results.
Conversion Rate Optimization
This primer module is designed to give you the foundational knowledge that you can use to build any branding, marketing
3 more topics
  • This primer module is designed to give you the foundational knowledge that you can use to build any branding
  • This primer module is designed to give you the foundational knowledge that you can use to build any branding
  • This primer module is designed to give you the foundational knowledge that you can use to build any branding
  • This primer module is designed to give you the foundational knowledge that you can use to build any branding

Meet Your Instructor

Bluematter Founder and ML5 Academy Lead Instructor, Ryan McInerney, has a long history in helping companies succeed in reaching new heights with digital marketing.

As an entrepreneur, marketing, and sales professional he’s been where you are and knows what’s at stake personally and professionally if you win or lose. He focuses on helping organizations overcome challenges in their way so they can dominate their market, fulfill their goals, and grow as much as they choose.

Ryan is joined by colleagues and industry experts throughout the course.

Once you start Step 3: Market Starter Unlock Access to:

So you have an end-end solution for all your marketing efforts

Ipad Ongoing Marketing Execution

MarketShare Execution

  • Build or improve your website to match your brand identity and buyer journey
  • Fill your sales funnel with targeted digital advertising and account based marketing
  • Maximize HubSpot’s sales and marketing automation tools to their full power (and access exclusive pricing*)
MarketStaff

MarketStaff

Hire trained and vetted candidates to integrate with your team quickly and get right to work

MarketPlace

MarketPlace

Access vetted freelancers, agencies, and technology providers that can help you with critical projects.

Take Charge Of Your Marketing, Today!

Your team will learn how to create a custom end-to-end marketing strategy and gain tactical skills that bring unprecedented results.

Setup your free account and enroll today

This will give one person access to the Bluematter products

one-time payment

Save 20%

$1,995

Get lifetime access

Enroll Today

subscription

$399

Per month for 6 months

Enroll Today

Looking to enroll your team?

Setup your free account and enroll today

Prices shown are per team member

one-time payment

Save 20%

$1,795

Per member

Enroll Today

subscription

$359

Per member/mo, 6 months

Enroll Today

Looking to enroll an individual?

Money Back

Some conditions apply

You don’t even have to take our word for it

Hear what our customers have to say about your instructor for this course

Our firm engaged Ryan and his team to help us execute more effective marketing campaigns. The focus of this process was the redesign of our branding through improved positioning of “TMA Insurance Trust”, key messaging and improving our thought leadership. The redesign was a success resulting in much improved metrics over previous year’s efforts.

Ryan brings high energy a fresh way of looking at the situatons businesses such as ours face. Ryan is dedicated and passionate about his business and his clients.
– James Prescott, President

Charisma is constantly oozing out of Ryan. He has razor sharp focus. And, he happens to be very good at helping organizations narrow their focus in order to experience greater growth. Through working with Ryan and the Academy, we were able to sharpen our understanding of who we were in the market, what our message should focus on, and who we should be trying to connect with and how. We gained the tools and processes which helped us refine our brand identity. This has made our marketing more effective and powerful. Internally, it has provided clarity in direction, culture, and values. I highly recommend Ryan and his team if your company is looking for a help in this area.

– Spencer Rule, Director of Marketing

I have worked with Ryan in a few different ways over the past couple of years and have found him to have a rare combination of IQ and humanity. He is really bright about understanding digital marketing, and also have a strong character with a spirit for helping people. This combination makes him a great partner when a client needs help with digital tools!

– Scott Klososky, Founding Partner

If your marketing feels stale or you do not see the results you would like, look no further for a thoughtful and innovative guide to lead you to the outcomes you are seeking. He is both clever and imaginative when it comes to helping you develop your company’s story and suggesting methods to stand apart from your competition. Not only has Ryan helped my business get started on their journey to better marketing practices; he has also assisted me personally, as it comes to direction and guidance in my growth as a marketing professional. It has been a pleasure working with Ryan and his team so far, and I am excited to continue learning and growing through the ML5 Academy!

– Morgan Milbradt, Sales & Marketing Specialist

Ryan McInerney has been instrumental in helping us at Slavic401k position for the future. His grasp of the future of marketing has enabled us to make a quantum leap in our ability to be prepared for a workforce that will, according to some studies, be 70% comprised of employees 35 years old and younger. Ryan has given us the ability to outpace our competition in such a way that it will take years to catch up.

– John Slavic, President

Frequently Asked Questions

If you’ve a question about the academy, you can find some answers here

How do I enroll my team into the academy?
This primer module is designed to give you the foundational knowledge that you can use to build any branding, marketing, or selling strategy around. You’ll come to understand the ML5 framework that helps ensure that you are taking the right actions at the right times to produce predictable positive results.
Do I have unlimited access to the videos upon enrollment?
This primer module is designed to give you the foundational knowledge that you can use to build any branding, marketing, or selling strategy around. You’ll come to understand the ML5 framework that helps ensure that you are taking the right actions at the right times to produce predictable positive results.
I’m a CEO, should I enroll myself or the marketing head?
This primer module is designed to give you the foundational knowledge that you can use to build any branding, marketing
How is this solution better than directly hiring an agency?
This primer module is designed to give you the foundational knowledge that you can use to build any branding, marketing
How do I enroll myself into the academy?
This primer module is designed to give you the foundational knowledge that you can use to build any branding, marketing